Capstone project

The biggest project in my career as a student at CCAD, the Capstone Project is designed to be the cherry on the top of my design education. With the freedom to do whatever I wanted and a whole academic year to accomplish it I designed Hint of Sage, a blog that aimed to teach college students embrace their kitchens (or lack there of) to cook for themselves!

When I began my capstone project I wanted to focus on teaching young children how to begin their cooking journey in order to create a healthy relationship with food for life. The brand I created was called care-full kitchen and would be a children’s book that teaches kids safe kitchen techniques and encourages parents to give it a shot with their own kids to follow the recipe from the book for dinner.

After some thinking over winter break I realized that even my college aged peers still didn’t feel comfortable cooking for themselves. This saddened me so I pivoted my project to teach to older teens and young adults. That’s when I came up with Hint of Sage. The idea for the name came from wanting to share the small amount of knowledge I’ve accumulated over my college years to cook and share it with my slightly younger peers.

Social Media

One of the requirements for this project was to create a social media plan in order to bring attention to our project events. Below you can find some posts that I created for the brand.

This image let people know what they would need in order to participate in the cooking event.

This image let people know what they would need in order to participate in the cooking event.

This image let people know what they would need in order to participate in the cooking event.

This image let people know what they would need in order to participate in the cooking event.

This would serve as an educational image that could pique the interest of someone in my target audience to learn more!

This would serve as an educational image that could pique the interest of someone in my target audience to learn more!

This content is meant to be educational to show users that they might have misconceptions surrounding my topic.

This content is meant to be educational to show users that they might have misconceptions surrounding my topic.

This is a silly post to help users to feel like Hint of Sage is relatable and understands their position.

This is a silly post to help users to feel like Hint of Sage is relatable and understands their position.

This post intends to help individuals gage where they stand compared to the average.

This post intends to help individuals gage where they stand compared to the average.

This is the front of a post card that would be sent to people on the Hint of Sage mail list. It serves as an introduction to new ingredients to those who might be hesitant to branch out.

This is the front of a post card that would be sent to people on the Hint of Sage mail list. It serves as an introduction to new ingredients to those who might be hesitant to branch out.

This is the back of the post card, it gives a sample of sriracha and examples of thing that they can use it on to bring flair to their meals.

This is the back of the post card, it gives a sample of sriracha and examples of thing that they can use it on to bring flair to their meals.

This mug is something that could be purchased from an online store or gifted to followers. It gives a quick recipe that is featured on the blog that can be used to cook a snack.

This mug is something that could be purchased from an online store or gifted to followers. It gives a quick recipe that is featured on the blog that can be used to cook a snack.

I wanted to include a shopping list and meal plan template for people who wanted to bring more structure to their kitchen but didn't quite know how to yet.

I wanted to include a shopping list and meal plan template for people who wanted to bring more structure to their kitchen but didn't quite know how to yet.

Pinterest is a great place to save recipes, but theres something special about cooking from a card you wrote yourself. This is why I designed recipe cards for my users to fill with their kitchen experiments, built in with tips on the back so that the

Pinterest is a great place to save recipes, but theres something special about cooking from a card you wrote yourself. This is why I designed recipe cards for my users to fill with their kitchen experiments, built in with tips on the back so that they never stop learning.

As an assignment in my copywriting class I needed to create an entire blog post. I wrote an entire recipe for Guac that someone would be able to make in a pinch before a potluck.

As an assignment in my copywriting class I needed to create an entire blog post. I wrote an entire recipe for Guac that someone would be able to make in a pinch before a potluck.

I scripted and illustrated a storyboard for an advertisement that would depict a day in the life of someone who would benefit from Hint of Sage.

I scripted and illustrated a storyboard for an advertisement that would depict a day in the life of someone who would benefit from Hint of Sage.

Posters

In order to catch the attention of students around campus I created three posters to convince them that they could do better if only they had the resources that I was providing through Hint of Sage.

I used these posters to advertise the date and time of my cooking event by catching their eye with things that they would be very familiar with.

Because I hosted my event online due to COVID I was able to screen record the whole thing. This video explains the concept process I went through to create Hint of Sage and some finishing thoughts that I had after the event had passed.

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